What is Social Boost Ads?
Zenu Social Boost Ads lets your office run targeted property advertising campaigns across Facebook and Instagram. Ads are boosted directly through your office's Meta (Facebook) account, so all the engagement, reach and brand exposure builds on your social presence, not a third party's.
Campaigns drive traffic back to your own website, helping you generate more views, clicks and enquiries while strengthening your office and agent brands in your local market.
Key benefits
No setup costs and no monthly fees - there's nothing to pay to get started.
Vendor paid - advertising is paid for by the vendor as part of the marketing schedule, just like portal upgrades or print.
Runs on your own Meta account - reach and engagement build your office's Facebook and Instagram presence.
Free Just Listed and Just Sold ads included - every package includes agent-branded Just Listed and Just Sold campaigns featuring the agent's face, targeting neighbours and locals to build agent profile.
Drives traffic to your website - campaigns link back to your own site, supporting your brand and capturing enquiry directly.
What's included in each campaign?
Each package combines up to four ad types across the campaign:
Ad type | Purpose | Audience |
Just Listed Ad | Agent branding | Neighbours & locals |
On-Market Ad | Listing exposure | Active buyers |
Auction Alert Ad (auction package) | Listing exposure | Active buyers |
Just Sold / Sold at Auction Ad | Agent branding | Neighbours & locals |
The Just Listed and Just Sold ads are included free in every package - these feature the listing agent front and centre, helping build their personal brand with every campaign.
For Sale advertising packages
Package | Just Listed Ad | On-Market Ad | Just Sold Ad | Total campaign length | Estimated views | Estimated clicks |
Essential | 5 days | 10 days | 5 days | 15 days | ~11,500 | ~1,150 |
Spotlight | 5 days | 15 days | 5 days | 20 days | ~15,000 | ~1,400 |
Showcase | 5 days | 20 days | 5 days | 25 days | ~18,000 | ~1,650 |
Premium | 5 days | 30 days | 5 days | 35 days | ~22,000 | ~2,000 |
Auction advertising package
Package | Just Listed Ad | On-Market Ad | Auction Alert Ad | Sold at Auction Ad | Total campaign length | Estimated views | Estimated clicks |
Auction | 5 days | 30 days | 5 days | 5 days | 35 days | ~25,000 | ~3,500 |
Campaign delivery and results are estimates only. Actual reach and clicks will vary based on location, audience, property type and Meta platform performance.
How do I get started?
Social Boost Ads is set up at the office level. To get started or to discuss which packages are right for your office:
Contact our support team via the chat in Zenu, or
Speak with our sales team to discuss options and pricing for your office.
Once your office is set up, campaigns can be run for your listings with no ongoing commitment - you only pay per campaign, and campaigns are vendor paid.